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Constructing the Persuasive Portfolio: The Only Primer You’ll Ever Need
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Review
"Margaret Fletcher’s Constructing the Persuasive Portfolio is a truly impressive and comprehensive guide and checklist. This book takes you through the full process of creating portfolios – from the early planning, strategies, initiation and concept development to content, design and production. The fulsome detail and demonstrable examples make this an indispensable tool." Nigel Smith, Creative Director, KerrSmith Design "First impressions count, especially when the designer isn’t there to do the talking! A persuasive portfolio can win a competition, gain admission to a school, or garner support for a project. Margaret Fletcher provides a valuable, thoughtful, and well-designed framework for anyone who needs to present ideas visually in Constructing the Persuasive Portfolio. This book is a must-have for the bookshelves of designers and non-designers alike!" Brooke Hodge, Director of Architecture and Design, Palm Springs Art Museum, Palm Springs, California "Designers in the visual arts and architecture have the opportunity to present their work as unique individuals. A myriad of graphic design and presentation skills must be practiced and applied in order to prepare portfolios that successfully portray the attributes of each project's design intent. Margaret Fletcher’s Constructing the Persuasive Portfolio offers a comprehensive and easily accessible view into the creation of both print and digital versions of portfolio design. Students and professionals in many disciplines will benefit from its diagrammatic explanations and visually inspiring examples." Barbara Ambach, Associate Professor CT College of Architecture and Planning, University of Colorado Denver "In Constructing The Persuasive Portfolio Margaret Fletcher describes her extraordinary step-by-step process for designers to re-represent their ideas, experiences and ability to solve problems and inspire the imagination of others." Mack Scogin, Architect
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About the Author
Margaret Fletcher is an assistant professor of architecture in the College of Architecture, Design and Construction at Auburn University in Auburn, Alabama, USA.
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Product details
Paperback: 260 pages
Publisher: Routledge; 1 edition (September 10, 2016)
Language: English
ISBN-10: 9781138860971
ISBN-13: 978-1138860971
ASIN: 1138860972
Product Dimensions:
7.8 x 0.8 x 9.5 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#494,130 in Books (See Top 100 in Books)
margaret fletcher's new book is a carefully thought out and organized primer on how to best prepare a design portfolio; despite the fact that its mainly directed towards an architectural audience, this book would serve any designer or artist interested in marketing themselves.fletcher's book goes through all of the different steps that one should consider and address when putting a portfolio together including issues of intended audience, choice of material to present, layouts, etc. in addition, fletcher provides basic but essential graphic design strategies that address not only the visual organization of the material but also the typography, the organizational (or narrative) structure, the relationship between the images, text, and other images, labels, etc. one will be surprised to even find book binding strategies and suggestions. the book includes a myriad of examples and case studies with analysis about what makes them effective.it is clear that fletcher has spent a lot of time thinking about these issues and working in environments where they are explored and implemented. for anyone applying for graduate school, jobs or internships, involved with marketing, this book is a definite MUST BUY.
Fletcher's Constructing the Persuasive Portfolio: the only primer you'll ever need should be essential studio reference tome, as valuable as works by Francis D. K. Ching, Owen Hopkins's Reading Architecture: A Visual Lexicon (2012), Emily Cole's The Grammar of Architecture (2002), and Ian Borden and Katerina Rüedi Ray's The Dissertation: A Guide for Architecture Students (3rd ed., 2014).Filling a chasm in the field, Fletcher's book successfully presents a broad survey of the portfolio as an architectural artifact and exercise in personal design representation while simultaneously addressing highly specific elements such as documentation techniques and metrics, digital decay and platform accessibility, and myriad issues related to typography, grammar, and systems of visual structure. Unlike any other book on portfolio design, Fletcher presents substantive arguments, with concrete examples, about designing successful portfolios and crafting readable narratives that seamlessly pair text and image. Consequently, the book is an unparalleled resource for students and professionals alike since it distills the daunting, often anxiety-inducing task of developing a portfolio. The book presents an engaging, digestible process that is bolstered by its clearly articulated organization and a sequential scaffold for portfolio conception and production. Furthermore, Fletcher's book underscores the importance of creative voice and originality: it is never formulaic and although the book is accessible to a wide audience of design abilities, it is never pedestrian in its tone or presentation.The book is enriched by its globally-sourced pool of case studies. It is not only an eloquent and easy-to-follow guide for constructing a portfolio but it is also beautifully presented, developed by Fletcher as a holistic artifact. The physical design, original graphics, persuasive text, and collated visual evidence richly illustrate Fletcher's vast and deep knowledge as well as her own, exceptional abilities as a designer and critic.
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